Where to Escape the Crowds: Italy’s Most Underrated Destinations 

Italy is a country that needs no introduction. The iconic cities of Rome, Florence, and Venice attract millions of visitors each year, while the Amalfi Coast and Tuscany have become near-synonymous with dream holidays. Yet what many people don’t realise is beyond these celebrated destinations lies a different Italy, an Italy of unspoilt beauty, serene landscapes, and authentic cultural experiences waiting to be discovered.

If you are an avid traveller who has already ticked off the classics or someone looking to escape the crowds, these lesser-known gems offer a chance to see Italy in a new light. Let’s journey through some of the country’s most enchanting yet overlooked destinations for your next getaway.

Matera, Basilicata

What better place to start than Matera. Very few European cities can rival Matera’s otherworldly allure. Known as the “City of Stone,” Matera is known for its sassi, ancient cave dwellings carved into limestone cliffs. Once considered a symbol of poverty, these caves have been transformed into stylish boutique hotels, restaurants, and museums.

Wandering Matera’s labyrinth of alleyways feels like stepping back in time. The city’s unique atmosphere earned it UNESCO World Heritage status and the title of European Capital of Culture in 2019. While it has grown in popularity, it remains far less crowded than Rome or Florence. For travellers with a love of history and architecture, Matera is certainly a place worth visiting.

Procida, Campania

If you’ve been charmed by Capri or Ischia, consider visiting Procida instead. Although it’s the smallest island in the Bay of Naples, it’s arguably the most authentic. This pastel-hued fishing village has escaped the commercialism of its more glamorous neighbours, lending it a tranquil atmosphere.

Stroll along the marina dotted with colourful houses, sample fresh seafood, and enjoy quiet beaches framed by volcanic cliffs. Procida was named Italy’s Capital of Culture in 2022, drawing a new audience to its charm, but it still retains a blissful vibe that makes it feel like a secret hideaway. Better yet, Procida is also widely accessible by ferry with routes from Naples, Ischia, Pozzuoli and Casamicciola.

Trieste, Friuli Venezia Giulia

Tucked away in Italy’s northeastern corner, Trieste is one those destinations that slips under the radar. Yet this cosmopolitan city boasts a compelling blend of Italian, Slavic, and Austrian influences, thanks to its history as part of the Austro-Hungarian Empire.

It might be bold statement, but Trieste’s elegant coffee houses rival those of Vienna, while its grand squares like Piazza Unità d’Italia feel distinctly Italian. A short drive leads to the Carso plateau, where vineyards and caves beckon adventurous travellers. For culture lovers, Trieste is also home to literary legends like James Joyce, who found inspiration here.

Civita di Bagnoregio, Lazio

Perched precariously on a hilltop, accessible only via a pedestrian bridge, Civita di Bagnoregio has earned the nickname “the dying city.” Erosion has slowly eaten away at the rock supporting the village, yet somehow its beauty endures.

This ancient town seems frozen in time, with cobblestone streets, stone archways, and sweeping valley views. Visiting Civita is the closest thing you will get to a fairytale. Best of all, it’s located just a couple of hours north of Rome, making it a perfect offbeat day trip from the capital.

Pantelleria, Sicily

If it’s untamed beauty you are looking for, Pantelleria might be your dream destination. Located closer to Tunisia than mainland Italy, this volcanic island is an oasis for nature lovers.

In Pantelleria, you’ll find natural hot springs, lava rock formations, and mirror-like lakes such as Lago di Venere. The island is dotted with traditional dammusi stone houses, many now converted into chic holiday rentals. Foodies will love the local capers and Passito di Pantelleria, a sweet wine that pairs perfectly with the island’s Mediterranean sunsets.

Ferrara, Emilia-Romagna

Ferrara often gets overshadowed by Bologna, but this Renaissance city is a treasure trove for history buffs. Once ruled by the Este family, Ferrara is full of wide avenues, fresco-filled palaces, and a magnificent castle surrounded by a moat.

It’s also a UNESCO World Heritage Site and one of Italy’s best cities for cycling. Foodies will appreciate specialties like cappellacci di zucca (pumpkin-filled pasta) and hearty salami. With fewer crowds than nearby Florence, Ferrara offers an immersive dive into Renaissance Italy at a gentler pace.

Orta San Giulio, Piedmont

Although Lake Como may steal the spotlight, Lake Orta is its serene sibling but less visited and equally as enchanting. The jewel of the lake is Orta San Giulio, a medieval village, replete with cobblestone streets, frescoed churches, and stunning lake views.

A short boat journey takes you to Isola San Giulio, an island crowned by a Benedictine monastery. For those seeking calm, Lake Orta is a perfect alternative to the busier northern lakes, providing an atmosphere of quiet reflection.

Castelmezzano and Pietrapertosa, Basilicata

Burrowed in the Dolomiti Lucane mountains, Castelmezzano and Pietrapertosa are two identical villages that appear as though they’ve been carved into the cliffside.

Visitors can explore hiking trails with panoramic views, discover medieval fortresses, or experience one of Italy’s most exhilarating attractions: Il Volo dell’Angelo, otherwise known as The Flight of the Angel. This zipline runs between the two villages, propelling thrill-seekers across a deep valley at speeds of up to 120 km/hour. For those who prefer terra firma, the views alone make it worthwhile.

Sulmona, Abruzzo

Tucked in the heart of Abruzzo, Sulmona is a charming town framed by the Majella mountains. It’s best known as the birthplace of the poet Ovid and for its tradition of producing confetti—sugared almonds usually given out at weddings.

Sulmona’s medieval squares host lively markets, while nearby hiking trails wind through wildflower meadows and ancient hermitages. Abruzzo itself is one of Italy’s most underrated regions, with national parks, medieval villages, and stunning coastline all within easy reach.

Why Visit Italy’s Hidden Travel Gems?

Fewer Crowds

These destinations give you the opportunity to immerse yourself in Italy’s culture without competing for space with throngs of tourists. From sipping wine in a centuries-old cellar to chatting with locals in a sleepy piazza, you’ll discover authentic experiences often lost in busier hotspots.

Cheaper Prices

While the Amalfi Coast and Venice are undeniably beautiful, they can also be expensive. Many of Italy’s lesser-known towns offer boutique hotels, traditional trattorias, and unique experiences at a fraction of the price.

Diverse Experiences

From island escapes, like Pantelleria and Procida, to mountain adventures like Castelmezzano and cultural deep dives (Ferrara, Trieste), these places showcase Italy’s incredible variety. They prove that there’s far more to Italy than what you typically see on postcards.

Tips for Exploring Italy

• Transport: Many of these destinations are best accessed by car. Renting a vehicle gives you the freedom to explore at your own pace and uncover hidden corners along the way. 
• Timing: Visit in the shoulder seasons (spring and autumn) for mild weather, fewer crowds, and often lower prices.
• Language: English is less widely spoken in these areas than in tourist hubs, so learning a few Italian phrases will go a long way in connecting with locals. 
• Accommodation: Seek out agriturismi (farm stays) or family-run B&Bs for a more immersive experience.